AI assistant visibility
AI assistant visibility asks ChatGPT Search, Gemini and Perplexity your buyer questions repeatedly and reports how often your brand is named and your pages are quoted, with the uncertainty stated. It shows where assistants send buyers when they ask about your market.
At a glance
- Ladder layer
- P5 Assistant citations
Are you actually cited, engine by engine? - Where it is measured
- Reviewed audit
Explore the audit - What we need from you
- The buyer questions agreed with you
Reading the result
What good looks like, and what a problem looks like.
Good
Your brand is named consistently across assistants, and your own pages are quoted.
Not measured
When this cannot be checked, the result says so and leaves it out of the score. Unknown is not zero.
Typical problems
- No answer names your brand.
- Your brand is named by some assistants and not by others.
- Answers name your brand but never quote your own pages.
What it cannot prove
- Claude is not covered. The result describes the questions, market and dates observed, not every possible answer.
Why do the results vary between runs?
AI assistants do not give the same answer twice. Each question is asked several times as separate requests, and the result is a share with a range, not a single yes or no.
Why is my brand named but my site not cited?
An answer can name a business from what the model learned or from other sites, without linking to yours. Being named and being cited are measured separately.
Which assistants are measured?
ChatGPT with web search, Gemini, and Perplexity through its programming interface, in the market and language you choose. Claude and Microsoft Copilot are not covered.
Related dimensions