P4 Authority signals

Heading hierarchy

Heading hierarchy checks that your page has one main heading and that its other headings follow in order and describe their sections. Headings are the signposts a machine uses to split a page into answers.

At a glance

Ladder layer
P4 Authority signals
Is the page worth citing?
Where it is measured
Free check
Run the free check

Reading the result

What good looks like, and what a problem looks like.

Good

One main heading, levels in order, and headings that say what each section covers.

Not measured

When this cannot be checked, the result says so and leaves it out of the score. Unknown is not zero.

Typical problems

  • The page has no main heading.
  • The page has several main headings.
  • A heading level is skipped, or a heading is empty or generic.

What it cannot prove

  • It checks the structure, not whether the wording is good.

Sources and further reading