Demand not captured
Demand not captured compares the searches your competitors rank for with yours and lists the demand only they capture. Competitors are the ones you name, never guessed, so the gap points work in a direction that matters to you.
At a glance
- Ladder layer
- P6 Content opportunities
What new content should be written? - Where it is measured
- Reviewed audit
Explore the audit - What we need from you
- The competitors you name
Reading the result
What good looks like, and what a problem looks like.
Good
Little of your competitors' search demand is missing from your own.
Not measured
When this cannot be checked, the result says so and leaves it out of the score. Unknown is not zero.
Typical problems
- Searches that only your competitors capture.
- A competitor you named could not be compared.
What it cannot prove
- Both sides are compared on their main searches, so a search you rank for very low may appear as a gap.
Related dimensions