Search demand captured
Search demand captured looks at the searches your domain already ranks for and asks whether they bring new buyers or only people who already know your name. It also shows rankings that sit just off the first page, often the closest wins.
At a glance
- Ladder layer
- P2 Content foundations
What almost works already? - Where it is measured
- Reviewed audit
Explore the audit
Reading the result
What good looks like, and what a problem looks like.
Good
Searches without your brand name bring a real share of your visitors, and the rankings belong to the site you want to grow.
Not measured
When this cannot be checked, the result says so and leaves it out of the score. Unknown is not zero.
Typical problems
- Most search visits come from people who already type your brand name.
- The domain ranks for nothing at all.
- The rankings are earned by another site of yours.
What it cannot prove
- It does not decide which searches are relevant to your business. The terms are shown for you to judge.
- In markets where ranking data is not available, rankings are shown as not measured.
Related dimensions