P4 Authority signals

Link authority

Link authority looks at who links to your domain, with weight on how many different sites do so rather than on raw link counts. Links from many independent sites are one of the signs search engines use to judge a source.

At a glance

Ladder layer
P4 Authority signals
Is the page worth citing?
Where it is measured
Reviewed audit
Explore the audit

Reading the result

What good looks like, and what a problem looks like.

Good

A varied set of independent sites links to yours.

Not measured

When this cannot be checked, the result says so and leaves it out of the score. Unknown is not zero.

Typical problems

  • No other site links to yours.
  • Links come from very few distinct sites.
  • A pattern in your links is worth investigating.

What it cannot prove

  • Off-site figures are never estimated from your page. When link data is incomplete, the result is shown as not measured.